Presenter: Brian Russell, CCIM

New to commercial real estate—or ready to sharpen your fundamentals? This fast-paced, plain-English session demystifies the numbers and shows you how investors evaluate opportunities, step by step.

What you’ll learn

• What cap rate, IRR, and NPV actually mean—and why they matter

• How income-producing properties create value over time

• How to read a basic cash flow / pro forma

• Simple frameworks to spot what makes a deal smart vs. risky

• A practical workflow to compare opportunities and make informed decisions

Who should attend

• New and aspiring CRE investors, brokers, lenders, and analysts

• Residential pros crossing into CRE

• Anyone who wants a confident, numbers-literate approach to deals